The U.S. Federal government is the world's largest market. Success in this market requires expert research, planning and tools as well as a strong and sustained commitment.
CRG has helped more than 150 companies penetrate this market by oferring the 3 critical services that produce the greatest results: GSA Schedule Proposal Writing, Post-Award Trainng and Federal Marketing Services. Our Federal Marketing Services include Market Discovery, Market Research and Opportunity Analysis, and Marketing Plan Development.
The purpose of Market Discovery is to collect data regarding your company’s core competencies and federal business development goals. This process supports the direction for market research and opportunity analysis.
During Market Discovery, a CRG Sr. Consultant will conduct a two-hour interview with your company via video-conference. CRG will introduce your company to The CRG Decision Matrix ™-our proprietary quantitative and qualitative analysis tool – which will help determine the best Federal agencies for your company to target.
Following the discovery interview, you will receive a Discovery Report – a hard copy strategic plan based on information gathered in the discovery interview. The Discovery Report includes a Summary, Goals & Objectives, Recommending Strategic Approaches and a Measurable Action Plan.
The Market Research and Opportunity Analysis includes an overview of the market and competitive intelligence. CRG obtains this intelligence by reviewing your company’s competitors. The competitor overview identifies those contractors and current incumbent work within the targeted agencies identified in the Marketing Discovery Phase.
CRG also performs sales data queries. This data collection activity provides the competitor sales data within this marketplace necessary to assist in the “Go To” market decision making process. To identify purchasing trends and present an opportunity assessment, examines a targeted federal agency marketplace in the related industry.
Your Company receives a complete report of specific federal contracting opportunities. This report will include a Summary, Historic Contracting Data, Agency Initiatives, Agency Budgets, Current Incumbents, Pre-RFP Listings and Points of Contact for opportunities.
CRG’s Federal Government Sales & Marketing Plans provide you with a crisp, clear blueprint for capturing substantial business in the Federal space. Our strategist will work closely with you to ask and answer all of the key questions that will determine your success.
The Plan will include an Executive Summary, State of the Company, SWOT Analysis, Sales and Marketing Goals, Metrics & Milestones, Industry trends, Competitive Analysis, Refining the Product/Service Portfolio for the Federal Market and Key Marketing & Sales Strategies & Tactics.
